7 Eco-Friendly Brands We Love That Put the Planet First

As climate change continues to become a seemingly insurmountable issue, many of us are naturally looking for more ways to make a positive environmental impact as we go about our daily lives. One key way to improve our own consumer impact is to vote with our dollars and support brands that care about the Earth.

Thankfully, there are a growing number of eco-conscious companies taking the initiative to prioritize sustainability, innovation, and ethical practices. Here are 7 eco-friendly brands we love that not only represent great quality, but put the planet first.

1. JUST Water - Sustaining Hydration Responsibly

Photo by Julian Myles on Unsplash

JUST Water is a brand (founded by Jayden Smith - son of Will Smith) that has taken a refreshing approach to tackling the horrendous problem of plastic waste in the bottled water industry. With their 100% spring water sourced from upstate New York, JUST Water stands out for its diehard commitment to environmental conservation and ethical business practices.

Arguably, the most striking aspect of JUST Water's sustainability efforts is their uber-innovative packaging. Unlike traditional single-use plastic bottles, JUST Water packages its pristine water in a carton made from 82% renewable resources - primarily paper and plant-based plastics derived from sugarcane. This savvy eco/business decision significantly reduces the brand's carbon footprint and promotes the use of renewable materials - and sends the brand straight into the hearts of eco-conscious consumers.

2. Beyond Meat - Redefining the Meat Industry

Photo by LikeMeat on Unsplash

Beyond Meat has revolutionized the food industry by offering delicious plant-based ‘meat’ products that cater to both carnivores and eco-conscious consumers. Their mouthwatering burgers and sausages not only taste amazing, but also significantly reduce the shocking environmental impact of traditional meat production. By opting for plant-based ingredients, Beyond Meat is helping combat climate change, promote animal welfare, and improve human health all in one fell, green swoop - now that’s talking our love language.

Beyond Meat's approach to green branding is really commendable, too. They skillfully blend cool graphics and enticing product photos to showcase the environmental benefits of their products; all while without compromising on flavor and satisfaction. For green businesses braving less eco-friendly industries, Beyond Meat sets a stellar example of how a fresh perspective and a pinch of creativity can really drive positive change for the planet.

3. Who Gives A Crap - Toilet Paper with a Purpose

Who Gives A Crap has reimagined the household staple of toilet paper with a laser focus on sustainability and social impact. Their products are entirely plastic-free, and are made from either 100% recycled paper or bamboo. And, there’s more; a whopping 50% of their profits go towards building toilets for communities in need worldwide - how fantastic is that?

By combining humor with philanthropy in their branding, Who Gives A Crap has successfully engaged customers who share their mission of making a difference, and we no longer let any other toilet paper near our derrieres! Great as a humorous housewarming gift!

4. Green Toys - Eco-Friendly Playtime

Green Toys has certainly hit the sweet spot for eco-conscious parents seeking safe, sustainable toys for their little bean pods. Made entirely from recycled plastic milk jugs and packaged using recycled materials, Green Toys diverts waste from landfills and lives for reducing their carbon footprint; their commitment to being 100% US-made further minimizes greenhouse gas emissions and energy consumption.

With green color dominating their marketing, as well as beautiful images of kids playing responsibly, Green Toys skillfully communicates their mission of promoting sustainability, all while providing top-notch products. Protecting littles ones and the planet at the same time - what could be more important?

5. Patagonia - Outdoor Gear with a Purpose

Photo by Malik Skydsgaard on Unsplash


Patagonia has well and truly set the benchmark for sustainable outdoor clothing and related gear. With 98% of their clothing line made from recycled materials, the company demonstrates its massive dedication to minimizing environmental impact. Their transparency regarding environmental initiatives and impact only further strengthens their position as a brand we love; one that truly cares about the planet.

6. Purifico - Concentrated Body Wash Pods

Purifico has introduced an innovative solution for reducing water usage and plastic waste with their Body Wash Pods. The concentrated formula they use saves on water, while the packaging made from recycled cardboard replaces traditional plastic containers - double whammy green! Their commitment to both using natural ingredients and reducing waste appeals to eco-conscious consumers seeking ethical body care options without any downside. 

7. Made Trade - Elevating Ethical Shopping

Made Trade is an ethical marketplace that elevates the status of small makers and artisans who adhere to sustainable and fair trade practices. By focusing on upcycled, recycled, and sustainable materials, Made Trade empowers customers to make conscious choices that align with their values; it’s like Facebook Marketplace, but everything is green! Well, not literally - that would be weird - but you get it. Made Trade is full of great meaningful gift ideas.

Conclusion

As consumers, we have the power to support brands that prioritize the planet and promote sustainability, and shouting out the brands that we love is another way to get the word out and inspire others to rethink their priorities. By embracing eco-friendly practices and transparently communicating their efforts, businesses, like the ones listed above, can inspire a greener and more sustainable future for all.

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